Audience Labs, previously known as the Audience Development Incubator, is a new programme designed & devised by Sound and Music. It is the only initiative in the UK offering the opportunity for multiple projects to test ways of growing and diversifying audiences for new music, together.

Lab members, comrades, associates, fellows, partners, contributors, players and collaborators will be invited to develop, trial, explore and experiment with new ideas to understand and grow audiences.

These ideas will test new ways of communicating and presenting new music to audiences.

Together you will explore how we engage with audiences and provide a deeper experience Together, we will challenge how audiences are engaged with and find new ways of creating life-changing experiences for audiences through music.

As projects will run simultaneously, we will provide an environment to share findings with each other and the wider sector, be they successful or not, in an effort to strengthen our collective understanding of new music audiences.

The Team
Whether you’re a furious experimenter fervent on testing or simply looking for a place to get started with audience development, Audience Labs is your space to explore techniques in reaching and engaging audiences.
Audience Labs is open to anyone, from individuals to organisations.
Lab members can be working on any creative projects from any sector or innovative background.
You will want to understand more about who your new music audience is or could be.
Projects can be from or working across any region in England

The Lab
You can apply to be a part of Audience Labs now - all you need is a creative spark, an idea, an interest in people and we will help you do the rest.
Have a look at our application guide to find out more about the programme and how you can become a part of it. The application and equal opportunities forms are available to complete online here.

If you have any questions please contact the Audience Labs project leader Kealy Cozens at kealy.cozens [at] soundandmusic.org or call the main office at 02077 59 1800.

Full details: http://www.soundandmusic.org/audience-labs