Marketing & PR Manager, The Little Chamber Orchestra
The Little Chamber Orchestra is a new London-based orchestra that holds fun, themed and exciting social events designed around classical orchestral concerts, with the aim of attracting both young and new people to classical music. Each night begins with drinks, followed by a classical concert of approximately an hour, after which the party begins, with food, drink and live music/DJ.
The idea is to create an environment in which a young and essentially non-classical music crowd can be introduced to classical music in an accessible and contemporary way, with the deeper aim of opening their minds to the beauty, depth and poetry of orchestral music. We believe one of the essential ways this can be achieved is through exploring the story-like or emotive nature of the music being performed, using all the non-musical means at our disposal to enhance the depth of the musical experience.
We anticipate the creative team to go through a process of creative and visual experimentation to achieve this. Some extra-musical ideas include: venue theming; lighting; costumed staff; visual cues or props; narratives prior to each piece; pre and post concert themed music/DJ/party. For this reason the orchestra is looking for a talented creative event producer to work in conjunction with the musical director to bring this vision to life, with the aim of breaking down the barriers that many young people experience in relation to classical music.
The Little Chamber Orchestra has held 2 concerts to date, both of which were a resounding success and has now fortuitously received enough funding to build the orchestra’s brand over a 5-year period.
As a result the orchestra is now looking to hire a management team to run every aspect of the orchestra. Positions that are available include: Marketing & PR Manager; Event Producer and Orchestra Manager. Along with the existing Musical Director this 4 man team will manage and execute every aspect of the orchestra’s business.
This is an opportunity to join a new venture at the beginning of its life, and build it from the ground up with significant autonomy and creative input in the direction and execution of its growth. The Orchestra is therefore looking for talented professionals who would be excited to be involved in something new and creative. We expect each team member to be fully responsible for their area of expertise and lead the strategy for that area. We aim to build an effective and harmonious team with a unified passion for our goals.
Applicants should have a relevant qualification and/or significant experience in their area as well as a proven track record that they can work autonomously without a senior manager or mentor. All team members will liaise with the musical director, but be expected to take significant initiative.
While the Orchestra can offer ongoing prospects, due to having recently secured 5 year funding, the annual budget is tight and therefore we are looking for talented professionals who will accept less than market rates in return for the opportunity to be involved in something new and exciting with massive opportunity to steer its direction and growth. Salaries will be negotiated individually in accordance with experience as well as hours. We envisage an average of 10 to 15 hours per week depending on skill level and proximity to a concert, with an initial target of 4 concerts per year.
Marketing & PR Manager
– Job Role: Marketing & PR Manager
– Job Description: To define, implement and manage all aspects of the newly established Little Chamber Orchestra’s brand, marketing and PR strategy.
– Job Type: Part Time, 10-25 hours per week depending on skill level and proximity of concert.
– Salary: Negotiated directly. Hourly, weekly or monthly rate.
– Location: London
Job Description
The Brand, Marketing & PR Manager will define, execute and lead all aspects of the Orchestra’s brand, marketing and PR.
Branding:
Defining and managing brand strategy and brand direction for the Little Chamber Orchestra.
Marketing:
Defining and executing the ongoing marketing strategy for the orchestra. The goal of the marketing manager is to create brand awareness of the orchestra in the marketplace and fill each concert with an audience.
PR:
Defining and executing the ongoing PR strategy for the orchestra.
Note on Branding: The Little Chamber Orchestra has recently engaged a ‘Creative Brand Consultancy’ to define and create the orchestra’s brand. This brand discovery and definition process is due to start mid-July, taking 7-11 weeks. Despite this we would still like to employ someone with a good understanding of branding as the successful applicant may be asked to be involved with the brand discovery process in conjunction with the outsourced consultancy. Furthermore, a deep knowledge of branding and brand strategy will be essential as the successful applicant will be responsible for ensuring that all marketing and PR is in conjunction with and expresses that brand definition.
Branding Responsibilities may include:
– Defining the brand, vision and target market in accordance with the Musical Director’s vision.
– Liaising with an outsourced brand consultancy to define the brand
– Converting that brand vision into all online/offline channels
– Creating the copy for all marketing channels and materials
Marketing Responsibilities may include:
– Social media marketing
– Sourcing 3rd party marketing partners/websites
– Advertising
– Email Newsletters
– Managing the creation of all marketing collateral, including flyers, brochures etc.
– Establishing strategic marketing partnerships/joint ventures
– Any other marketing related business that would aid the orchestra.
PR Responsibilities may include:
– Writing and distributing press releases
– Creating PR partnerships
– Establishing contact with key press distribution networks
– Establishing relationships with journalists
– Attracting press/blog reviews
– Any other PR related activities
Sponsors
To supplement the initial funding of the orchestra, the Marketing & PR Manager will also attempt to secure relevant sponsors. This includes identifying potential sponsors that match brand values, reaching out to those potential sponsors and attempting to establish mutually beneficial relationships with them.
The successful candidate will have demonstrable experience in marketing and/or brand management as well as a passion for what we are doing. Applicants who have significant industry knowledge in music/events/classical areas etc will be preferred as understanding of the target sites/publications/partners in the industry will be highly advantageous.
Application Process
To apply for any of the jobs listed above, please e-mail a CV and cover letter, including which job/s you are applying for, to
info [at] littlechamberorchestra.com
