A KTP (Knowledge Transfer Partnership) is a collaboration between a university and company, jointly funded by the Company and Innovate UK. KTPs aim to help businesses improve their competitiveness and productivity through the better use of knowledge, technology and skills that reside within the UK Knowledge Base.  

This is an 18 month KTP project between Loughborough University and Sentric Music. Focusing on the relationship between social media and publishing royalties, the project will seek to embed within the company the ability to collect, analyse, interpret and present traditional and non-traditional data sets. This will feed into more personalised communication methods and ‘calls to action’ via Sentric’s proprietary rights management platform, Rightsapp, with the aim of increasing artist earnings.

See further details at the link below.