Audience and Insight Executive
Sound and Music is seeking an Audience and Insight Executive.
Reporting to the Head of Digital, Marketing and Communications, this is an essential and dynamic post within Sound and Music’s core team, supporting the successful delivery of the organisation’s Audience Engagement programme, including: high level marketing and advocacy campaigns; effective data and impact analysis; audience growth, diversification and retention; and leading improvements in internal processes and systems so as to gain insight and maximise impact.
This multifaceted role requires an innovative and creative approach to engaging targeted audiences for a wide range of outcomes, maximising Sound and Music’s digital outputs in new and effective ways, while developing national and thematic digital marketing activity and communications plans.
The Audience and Insight Executive will have a crucial role in supporting the expansion of Sound and Music’s digital and public presence, the coherence of our offer, and the reach of our work across the three strands of activity – Audience Engagement, Artist Development and Education - and developing meaningful long-term dialogues and relationships with our audiences.
The successful candidate will be passionately driven by new developments in digital technology, care deeply for developing and understanding audiences, have a strong awareness of data policy and understand methods for measuring impact such as digital analytics.
You will be fascinated by the communication possibilities of analysing data, drawing out powerful narratives, presenting and disseminating information clearly and in accessible ways, and have an awareness of contemporary approaches to data visualisation.
Alongside the above, the post holder will support the Head of Digital, Marketing and Communications to implement strategic plans including the organisation’s Digital Marketing and Audience Development strategies, a core part of Sound and Music’s Business Plan for 2018-2022.
See further details at the link below.
Published on 23 November 2018