Manager, Playlist Optimization & Campaigns

Manager, Playlist Optimization & Campaigns

Wednesday, 8 May 2019, 12.00pm

Warner Music Group is seeking a a candidate for the role of Manager, Playlist Optimization & Campaigns for the New York team.

The team:
We manage global playlist programming and optimization for WMG controlled playlists/consumer and facilitate campaigns that help build audience and strengthen artist development across streaming platforms

The candidate:
You will master the development of customer acquisition campaigns. You’ll excel at collaborating with record labels and our local affiliates to fulfill project / marketing objectives and provide functional support.

Here you’ll get to:
– Collaborate with Warner labels & their affiliates to develop creative and engaging marketing campaigns
– Support our various territory partners by providing on call customer service and campaign support for incoming requests
– Manage and provide optimization support to the territories for their CRM efforts to build audience and increase subscribers through monthly territory mailers
– Understand label objectives and build campaigns that help meet these goals
– Manage artist and label playlist driven campaigns in coordination with digital account managers
– Work with labels and repertoire owners to optimize marketing timing for priority tracks/artists
– Participate in regular calls with various playlist managers in coordination with Playlist Optimization Director
– Consistent collaboration with CRM team to improve current practices, ensure regular communication with consumers, ideate on A/B testing initiatives and ensure regular visibility into the maintenance and updating of our database segments
– Collaboration with the Director Playlist Optimization and Campaigns to assess campaign results and prepare summaries of learnings to provide feedback to the various stakeholders and recommendations for improvements
– Optimize by focusing efforts on the most effective types of communications and acquisition methods
– Partner with R&A to identify and present industry trends, best practices and playlist data to better understand consumer behavior
– Identify new opportunities for artist discovery and artist development that enhances the fan experience and provides exceptional and unique consumer experiences through acquisition campaigns
– Update and create existing ad units when requested and report back with key learnings
– Work with territory partners and stakeholders to provide progress reports and benchmarks as we work towards collective goals

Candidates will have:
– A good understanding of digital and streaming music platforms as well as ad-supported models
– Entrepreneurial spirit and drive to evangelize various playlisting opportunities internally and to outside partners
– Proficiency with data/analytics and CMS building tools
– Ability to adapt/enhance personal skills/expertise as business needs evolve
– Great organization skills
– Proactive, self-starter, problem solver type mentality and will be results driven
– Marketing Analytics and CRM experience

It would be music to our ears if you also had:
– A College degree preferred
– 3-5 years in music and / or digital media programming / digital marketing / customer acquisition

See link below for further details.

Website

Published on 24 April 2019

Sign up for our daily or weekly newsletter to receive our latest news, UK newsreviews, articles, jobs and events.

To add a listing see here. For advertising visit this link.

Please note that some listings are added by third parties. The Journal of Music does not take responsibility for the content or accuracy of listings published by third parties on this site. The Journal of Music reserves the right to edit or delete listings. Click here to add a listing, login or register.