Student Recruitment, Admissions and Marketing Manager

Student Recruitment, Admissions and Marketing Manager

Friday, 13 May 2022, 11.00pm

Contractual Hours: 09.00am to 5.30pm - 5 days per week (37.5 hours) with flexibility to work evenings and Saturdays when required

About BIMM Institute

With over 35 years’ experience helping students launch successful careers in Music, Film and Performing arts and located in some of Europe’s most creative cities - London, Berlin, Dublin, Brighton, Manchester, Bristol, Hamburg and Birmingham. BIMM Institute is proud to be the largest and leading provider of creative arts education in Europe.

We offer a broad range of Higher and Further Education courses in popular music, performing arts and film and screen – including BA(Hons)/BMus Degrees, nationally accredited Diplomas and MAs. Our professional, highly vocational and real-world courses include studies in music performance, performing arts, songwriting, music production, music business, event management, music marketing, media and communication, film and screen.

Person Specification

The Student Recruitment & Admissions and Marketing Manager is responsible for all aspects of the recruitment process at BIMM Institute Dublin. BIMM Institute Dublin offers a number of courses at Diploma, Degree and Post Graduate level for which you will be responsible; these include the 4-year BA (Hons) in Commercial Modern Music validated by TU Dublin. Whilst our courses are recruited through both the CAO system and privately, all students must be assessed by BIMM Institute Dublin teaching staff to gain a place on the courses. You will be expected to ensure that all programmes recruit a high calibre of student and reach the target number set by the Board. Will you need to have a comprehensive and current knowledge of all aspects of music performance and music related education sector in Ireland and report regularly on this to the college management team.

As a team leader you will manage the Recruitment & Admissions team and lecturers who conduct auditions in each of the specialist areas of the college. As an ambassador for BIMM Institute Dublin, you will liaise with feeder schools and colleges and with other external agencies in order to promote the college.

Key Accountabilities

1. Agreeing and Meeting Recruitment Targets
• Work with the Executive Principal and College Principal to set annual student recruitment targets for the college
• Develop an annual student recruitment strategy for all BIMM Institute Dublin courses
• Make regular reports to the Executive Principal and College Principal in recruitment progress and any recommended adjustments to in year strategies

2. Applications and Auditions for Prospective Students
• Provide accurate advice to all prospective students/parents/teachers via email, social media, webchat, phone, and in person
• Handle applications from prospective students through BIMM systems, CAO and Quercus systems, as well as applications submitted directly to the college
• Work closely with the TU Dublin Admissions, Registration and International Offices to process applications appropriately
• Plan and arrange all audition schedules to maintain high level of auditions in all disciplines at BIMM Institute Dublin throughout the year
• Manage all aspects of the work of the Recruitment & Admissions team to include overseeing Open Day and Audition staff
• Make appropriate offers to qualifying students

3. Marketing and Advertising
• Work closely with the Executive Principal, College Principal other senior members of staff to develop marketing and promotion strategies
• Ensure the prospectus, website and social media channels are up to date, accurate and fully informative
• Plan and manage all promotional aspects of college Open Day events, including attendance at TU Dublin Open Days
• Liaise with BIMM Group Marketing Department to ensure websites are up to date in respect of Recruitment & Admissions information
• Foster sustainable links with feeder schools and colleges locally, nationally and internationally
• Arrange a BIMM Institute Dublin presence at recruitment events such as careers fairs, conventions, schools and colleges
• Work closely with BIMM Group Digital Content Manager to ensure strategic and effective email campaigns are created
• Work closely with BIMM Group Performance Manager to create digital ad campaigns while monitoring and reporting on budget and effectiveness

4. Controlling delegated Recruitment budgets
• Create and oversee all aspects of the Recruitment & Admissions budget
• Create and oversee all aspects of local marketing budget
• Prepare applicant profile statistics and analysis to inform the development of the recruitment strategy

5. Contracts
• Be responsible for all student contracts including internal progression
• Track contracts and liaise with Student Finance team to ensure timely payment of fees
• Ensure any deferral requests are dealt with in line with BIMM Policy and that all deferrals are tracked regularly

6. Providing regular reports to the BIMM Board, SMG, CMG and for Recruitment & Admissions team meetings
• Track and update spreadsheets and BIMM systems relating to marketing referral information, e.g. web enquiries, Open Day bookings etc.
• Update monthly figures relating to number of auditions and interviews
• Produce reports for Executive Board as required
• Participate in fortnightly conference calls to discuss ‘Enquiry to Enrolment’ progress

NB: This is not a complete statement of all duties and responsibilities of this post. The post holder may be required to carry out other duties in keeping with the nature of the post as directed by and agreed with the Executive Principal and BIMM Institute Dublin College Principal.

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Published by BIMM Careers on 4 March 2022

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