Institutional Marketing Manager
The Institutional Marketing Manager oversees special projects and concert series that support audience development and community relations with The Philadelphia Orchestra. This position will execute tactics to generate and increase interest in special projects and programs. This position will re-define and implement and maximize engagement, participation and retention in institutional programs and identified concert series.
The Institutional Marketing Manager is accountable for successful execution of marketing tactics, budget management, reporting and administrative duties. This includes meeting deadlines as outlined in marketing plans, efficient management of budget and resources for completion of duties, and positive working relations with colleagues. This position will be measured by the successful growth of projects and campaigns directly tied to this position.
Bachelor’s degree required, with a minimum of 3-5 years of arts marketing and project management experience. Direct experience with a symphony orchestra and/or performing arts presenter preferred. Experience in managing customer loyalty programs. Proven track record of success in building programs and increasing overall customer satisfaction. Working knowledge of classical music preferred.
– Ability to communicate effectively, not only with entire marketing staff, but also on matters such as logistics with members of IT, development and Ticket Philadelphia staffs.
– Excellent verbal and written communication skills with the ability to present effectively internally and externally.
– Ability to track and monitor marketing budgets.
– Thorough knowledge and understanding of advertising and marketing disciplines.
– Knowledge of and experience in orchestra industry and performing arts field.
– Success in creating and implementing customer loyalty programs
– Knowledge of marketing systems and ticketing and subscription based sales.
– Excellent organizational skills and efficient time management.
See link below for further details.