Digital Content Strategy and Content Production Services
The Department of Culture, Heritage and the Gaeltacht is seeking to appoint a company to provide digital content services and support to the Creative Ireland Programme. The Creative Ireland Programme uses digital platforms to promote the programme, its objectives and ambitions. Digital platforms and paid for media inclusions including the Creative Ireland website, social media (Facebook, Twitter, YouTube and Instagram) and associated video production are the most effective methods of informing and engaging the public with the Programme.
The appointed agency will be expected to collaborate closely with Creative Ireland Programme Director and Communications team to:
- Create inbound direct online traffic to the Creative Ireland Programme website which is the single point of reference for all aims, objectives and initiatives under the Programme;
- Raise awareness and distribute content related to feature Programme activities, partnerships and achievements across a wide range of disciplines through appropriate content across all platforms;
- Produce high quality and effective photographic and video content to capture the ambition and breadth of Programme partnerships, achievements and special initiatives
- Apply a tone of voice that is suitable to all audiences and document any necessary segmentation in the editorial approach;
- Provide accessible impactful content to build awareness, visibility and encourage participation in the Programme activities and special events for national and local government stakeholders etc.
- Promote, through appropriate use of earned, owned and paid content, the wellbeing and associated benefits of participation in creative activity
- Direct traffic to the programme’s events related microsites including Cruinniú na nÓg and dedicated Local Authority information;
- Provide a methodology to measure content impact and quarterly detailed reports across all digital platforms to demonstrate reach and engagement, and influence the scheduling and briefing of further content creation.
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