Manager, Playlist Optimization & Campaigns

Manager, Playlist Optimization & Campaigns

Wednesday, 8 May 2019, 12.00pm

Warner Music Group is seeking a a candidate for the role of Manager, Playlist Optimization & Campaigns for the New York team.

The team:
We manage global playlist programming and optimization for WMG controlled playlists/consumer and facilitate campaigns that help build audience and strengthen artist development across streaming platforms

The candidate:
You will master the development of customer acquisition campaigns. You’ll excel at collaborating with record labels and our local affiliates to fulfill project / marketing objectives and provide functional support.

Here you’ll get to:
– Collaborate with Warner labels & their affiliates to develop creative and engaging marketing campaigns
– Support our various territory partners by providing on call customer service and campaign support for incoming requests
– Manage and provide optimization support to the territories for their CRM efforts to build audience and increase subscribers through monthly territory mailers
– Understand label objectives and build campaigns that help meet these goals
– Manage artist and label playlist driven campaigns in coordination with digital account managers
– Work with labels and repertoire owners to optimize marketing timing for priority tracks/artists
– Participate in regular calls with various playlist managers in coordination with Playlist Optimization Director
– Consistent collaboration with CRM team to improve current practices, ensure regular communication with consumers, ideate on A/B testing initiatives and ensure regular visibility into the maintenance and updating of our database segments
– Collaboration with the Director Playlist Optimization and Campaigns to assess campaign results and prepare summaries of learnings to provide feedback to the various stakeholders and recommendations for improvements
– Optimize by focusing efforts on the most effective types of communications and acquisition methods
– Partner with R&A to identify and present industry trends, best practices and playlist data to better understand consumer behavior
– Identify new opportunities for artist discovery and artist development that enhances the fan experience and provides exceptional and unique consumer experiences through acquisition campaigns
– Update and create existing ad units when requested and report back with key learnings
– Work with territory partners and stakeholders to provide progress reports and benchmarks as we work towards collective goals

Candidates will have:
– A good understanding of digital and streaming music platforms as well as ad-supported models
– Entrepreneurial spirit and drive to evangelize various playlisting opportunities internally and to outside partners
– Proficiency with data/analytics and CMS building tools
– Ability to adapt/enhance personal skills/expertise as business needs evolve
– Great organization skills
– Proactive, self-starter, problem solver type mentality and will be results driven
– Marketing Analytics and CRM experience

It would be music to our ears if you also had:
– A College degree preferred
– 3-5 years in music and / or digital media programming / digital marketing / customer acquisition

See link below for further details.


Published on 24 April 2019

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