'This is a defining moment for the music industry': Ivors Academy and Musicians’ Union Launch Campaign to 'Fix Streaming'
The Ivors Academy and the Musicians’ Union have joioned together to launch a new campaign for fairer streaming rights for musicians. The Keep Music Alive campaign aims to ‘fix streaming’ and calls for the music industry in the UK to agree on an ‘equitable, sustainable and transparent model for royalty distribution in the streaming era’.
The first step in the project is a petition set up by the two music organisations that calls on the UK government to undertake a review of the current system. Over 9,500 signatures have already been added.
The campaign was started after emergency music industry funds in the UK received over 20,000 applications from musicians, and the Musicians’ Union reported that its members have lost over £21 million in income since the beginning of the pandemic. The Ivors Academy predicts a loss of £25,000 per person over a six month period, a deficit that would take 62 million streams on Spotify to cover, while a Musicians’ Union survey found that one in five musicians are considering finishing their music careers due to the current circumstances.
Graham Davies, CEO of the Ivors Academy, said:
This is a defining moment for the music industry. Music creators are clear that the industry must change. The current models are broken. It is wrong for a few corporations to make billions from streaming while thousands of creators seek hardship support as their livelihoods evaporate. We are joining forces with the Musicians’ Union to make a powerful statement that change is coming. We encourage everyone who wants to see positive change, that builds a strong and sustainable industry for all, to join our campaign and sign the petition. We must keep music alive.