Main Purpose of Role: Manage the planning and execution of Abbey Road Studios’ brand and marketing campaigns across online and off line marketing channels, in line with brand vision and strategy, supporting the repositioning of Abbey Road. 

Main duties:

• Propose, plan and execute multichannel marketing campaigns, responsible for delivering core marketing KPIs.
• Day-to-day management of the brand marketing calendar, to ensure effective planning and delivery of all activity to budget & timing.
• Deliver revenue/loyalty and data through CRM: own data acquisition campaigns, data cleanse, analytics and segmentation, nurturing/win back/newsletter programmes and reporting.
• Manage Abbey Road’s social media communities, ensuring engaging conversations, customer service and delivery of an engaging content programme that supports brand marketing objectives.
• Responsible for all copywriting and blogging in line with brand TOV. Devise concepts for visual marketing content, designing artwork for application in print and digital media.
• Responsible for all music editorials, streaming profiles and playlisting.
• Research, plan, film and edit interviews with artists, Abbey Road engineers and industry experts.
• Develop new content and campaign ideas to support key business initiatives.
• Manage online acquisition and conversion across e-com and services including managing advertising budgets/UI optimisation around conversion/loyalty programmes and product launch campaigns.
• Manage tracking of effectiveness of marketing campaigns/PR/advertising and monthly reporting of KPIs to management. Track ROI of marketing activity and have complete awareness of marketing spend and the commercial context of any given project.
• Liaise with internal and external partner marketing contacts to support Abbey Road related initiatives and develop joint-activity.
• Liaise with label and artist management for approval to relevant marketing content stakeholders; liaise with Library and EMI Archive to verify facts and source historic.
• Liaison with the Studio bookings and Mastering teams to capture details of recording and mastering projects for use within marketing communication.