The National Concert Hall is home to the National Symphony Orchestra and classical music in Ireland. Our vision is to be an inspiring world-renowned music organisation, accessible to all and one that enriches people’s lives and the cultural landscape of the country. We do this by championing musical excellence and presenting the best international and Irish music. NCH is a living space for music, for lifelong enjoyment, connection and participation in music, for everyone.

The National Concert Hall has secured the support and funding from the Government of Ireland for the redevelopment of the extensive Earlsfort Terrace site in Dublin’s City Centre. Work is likely to start onsite in 2026 and last for three years. During this time, the organisation will operate from an alternative Dublin base and focus on presenting concerts in various venues across the country.

Role summary
The NCH is seeking suitable applications from candidates for the role of Digital Marketing Executive (Performing Groups) to become a core part of our Marketing Team. This exciting post sits within the NCH’s Marketing and Communications Department which brings together communications, marketing, audience development, online/digital, public affairs, media, press and publications for all areas of NCH activity.

The overall purpose of the role of Digital Marketing Executive is to work as part of the team to continue the enhancement of our profile, brand promise and market position as Ireland’s National Concert Hall, in line with the overall National Concert Hall Strategy. This includes powerfully communicating the programme and all related activities to key audiences as well as engaging and involving stakeholders, partners and staff.

The Digital Marketing Executive supports the marketing and digital functions within NCH to contribute to organisational targets and to implement the organisation’s marketing and online activity. They will have a key focus in driving digital engagement with NCH’s Performing Groups, namely the NSO, Choirs and Learning and Participation activities.

Key responsibilities

The candidate will support a portfolio of brands, developing awareness and loyalty online by using digital platforms and online marketing tools to include:
· To support the portfolio of brands, and grow awareness and loyalty online by using digital technologies, online marketing tools and social media
· To update and maintain content on www.nch.ie, keeping content fresh and relevant with a view to improving SEO, driving traffic to site and improving customer service levels and UX online
· To work closely with the Management team in the management of social media platforms including content creation, social media advertising and campaign development to increase levels of engagement with audiences and potential attenders
· To work within allocated budgets

Key Tasks and Role Activities
· To coordinate and create marketing campaigns, integrated with the Orchestra and Choirs overall strategic marketing plans, and to co-ordinate e-mail marketing and online advertising schedules in supporting sales
· To proactively develop audience and subscriber relationships via online platforms such as X, Facebook and Instagram, thereby enhancing digital engagement
· To liaise with colleagues, promoters, partners, artists and stakeholders on digital and social media content
· To identify advertising/marketing and audience development opportunities on relevant online news and target interest sites
· To monitor customer comments online to respond/suggest responses in a timely and appropriate manner, to supervise the digital and online presence, identifying any reputational issues for timely response
· To ensure the accuracy, veracity and timeliness of information published online, including the dissemination of email and digital marketing campaigns
· Maintain legal requirements on accessibility of materials and legality of data captured
· Support promoter digital marketing activity
· To measure and interpret results of online marketing campaigns and disseminate to appropriate colleagues
· To develop and maintain a high level of knowledge of CMS, HTML, social media platform technologies and digital marketing tools and remain abreast of latest developments
· To ensure all job activities are carried out in a manner that is professional and reliable and in accordance with the overall policies and strategies of the NCH
· To liaise with key stakeholders on the creation of rich media assets
· Maintain knowledge of the Irish music, culture and the arts sector to brief colleagues on any changes in arts marketing/communications/digital industry legislation pertinent to this area of the NCH’s activity
· To carry out other duties as requested across the marketing team

Organisational Requirements

· To maintain the NCH’s high standard of customer care across all areas of organisational activity
· To work towards the achievement of the NCH’s organisational goals
· As the post-holder may be the first point of contact for many external organisations and individuals, he/she is expected to remain up to date with, and aware of, developments within the NCH and its work.
· As the post requires handling, processing and recording of restricted information, confidentiality is required at all times.

The Person
Essential Requirements

The successful candidate must demonstrate evidence of:

· A third level qualification (Level 7 or above on the National Framework of Qualifications) in a relevant discipline
· 3+ years marketing and/or digital marketing experience with demonstrable experience in the delivery of email marketing campaigns, social media campaigns and social media management
· The ability to work both independently and collaboratively within a demanding environment and foster cross departmental collaboration with other NCH functions
· Demonstrate excellent communication and interpersonal skills
· Strong planning and organisation skills with the ability to work across multiple areas whilst prioritising competing demands and delivering tasks within tight deadlines to meet targets
· Excellent working knowledge of HTML, CMS, Google Analytics, Google Ads, Social Media Advertising
· Keen interest and understanding of classical music and the cultural sector

Key Competencies

The key competencies for this role that will be assessed at interview stage are:

1. People Management
2. Analysis & Decision Making
3. Delivery of Results
4. Interpersonal & Communication Skills
5. Specialist Knowledge, Expertise and Self-Development
6. Drive & Commitment to Public Service Values

The Executive Officer (PPC) salary scale (rates effective from 1 October 2023) applies for this position as follows:
€34,562; €36,464; €37,538; €39,634; €41,513; €43,330; €45,141; €46,914; €48,705; €50,446; €52,264; €53,482; €55,219¹; €56,969²
The successful candidate will be placed on the first point of the Executive Officer (PPC) salary scale.

How to Apply

Applications should be submitted online and must include:

1. A cover letter outlining why you wish to be considered for the role and why you believe your skills and experience meet the requirements of the role and;
2. A comprehensive CV clearly showing your relevant achievements and experience in your career to date.

Only applications fully submitted online will be accepted into the campaign.

The deadline to apply for this role is 5pm on Tuesday, 6th February 2024

At NCH we are proud to be an inclusive, equal opportunity workplace. We are committed to equal employment opportunities regardless of Gender, Civil Status, Family Status, Sexual Orientation, Religion, Age, Disability, Race, Membership of the Traveller Community or any other characteristic protected by the Equality Acts.